{"id":3240,"date":"2026-09-29T11:28:29","date_gmt":"2026-09-29T04:28:29","guid":{"rendered":"https:\/\/bcp.vn\/?post_type=bcp_demand&#038;p=3240"},"modified":"2026-09-29T13:52:20","modified_gmt":"2026-09-29T06:52:20","slug":"tu-van-trien-khai-chien-luoc-marketing","status":"publish","type":"bcp_demand","link":"https:\/\/bcp.vn\/th\/tu-van-trien-khai-chien-luoc-marketing\/","title":{"rendered":"T\u01b0 v\u1ea5n &#038; tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing"},"content":{"rendered":"<p>[LO\u1ea0I 2 \u2014 D\u1ecaCH V\u1ee4]<br \/>\nD\u1ecbch v\u1ee5: T\u01b0 v\u1ea5n &amp; tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c, g\u1ed3m: Influencer Marketing (k\u1ebft n\u1ed1i KOL\/KOC), Social Content (localize n\u1ed9i dung theo h\u00e0nh vi\/insight ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c), Chi\u1ebfn l\u01b0\u1ee3c \u0111a n\u1ec1n t\u1ea3ng (ph\u00e2n b\u1ed5 n\u1ed9i dung, x\u00e2y d\u1ef1ng \u0111i\u1ec3m ch\u1ea1m)<br \/>\nS\u1ea3n ph\u1ea9m b\u00e0n giao: k\u1ebf ho\u1ea1ch KOL\/KOC, b\u1ed9 n\u1ed9i dung social \u0111\u00e3 localize, k\u1ebf ho\u1ea1ch ph\u00e2n b\u1ed5 \u0111a n\u1ec1n t\u1ea3ng<br \/>\nC\u00e1c m\u1ed1c quan tr\u1ecdng: [Tho\u1ea3 Thu\u1eadn]<br \/>\nTh\u1eed nghi\u1ec7m\/Ch\u1ea1y th\u1eed: [Tho\u1ea3 Thu\u1eadn]<br \/>\nTh\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng: [Tho\u1ea3 Thu\u1eadn]<br \/>\nH\u00ecnh th\u1ee9c thanh to\u00e1n: [Tho\u1ea3 Thu\u1eadn]<br \/>\nCh\u1ec9 s\u1ed1 KPI nghi\u1ec7m thu: hi\u1ec7u qu\u1ea3 theo ph\u1ec5u nh\u1eadn di\u1ec7n \u2192 quan t\u00e2m \u2192 chuy\u1ec3n \u0111\u1ed5i<\/p>","protected":false},"excerpt":{"rendered":"<p>[LO\u1ea0I 2 \u2014 D\u1ecaCH V\u1ee4] D\u1ecbch v\u1ee5: T\u01b0 v\u1ea5n &amp; tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c, g\u1ed3m:&#8230;<\/p>","protected":false},"featured_media":3241,"template":"","demand-company":[38],"demand-industry":[11],"demand-country":[29],"demand-type":[3],"class_list":["post-3240","bcp_demand","type-bcp_demand","status-publish","has-post-thumbnail","hentry","bcp_demand_company-https-go-bcp-global-en","bcp_demand_industry-professional-services-11","bcp_demand_country-china","bcp_demand_type-sell"],"acf":{"type":{"term_id":3,"name":"Sell","slug":"sell","term_group":0,"term_taxonomy_id":3,"taxonomy":"bcp_demand_type","description":"","parent":0,"count":207,"filter":"raw","term_order":"0"},"price":"","industry":11,"company":38,"country":29,"active":true},"_links":{"self":[{"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demands\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demands"}],"about":[{"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/types\/bcp_demand"}],"version-history":[{"count":3,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demands\/3240\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demands\/3240\/revisions\/3245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/media\/3241"}],"wp:attachment":[{"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/media?parent=3240"}],"wp:term":[{"taxonomy":"bcp_demand_company","embeddable":true,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demand-company?post=3240"},{"taxonomy":"bcp_demand_industry","embeddable":true,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demand-industry?post=3240"},{"taxonomy":"bcp_demand_country","embeddable":true,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demand-country?post=3240"},{"taxonomy":"bcp_demand_type","embeddable":true,"href":"https:\/\/bcp.vn\/th\/wp-json\/wp\/v2\/demand-type?post=3240"}],"curies":[{"name":"\u0e14\u0e31\u0e1a\u0e40\u0e1a\u0e34\u0e25\u0e22\u0e39\u0e1e\u0e35","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}